Search Engine Optimization
An Integrated Approach
Ensure your web pages are optimized for better search engine visibility and so your visitors can experience your site as you expect!
The key to good Search Engine Optimization is continually improving both on-page and off-page factors that affect your page ranking. The best option for maximizing your results is to combine the important factors for good web sites with the important factors for high ranking in the search engines.
In order to improve search engine ranking, an effective SEO campaign starts with knowing and understanding the current ranking. Therefore an initial page ranking is performed prior to any analysis.
Step 1… Research and Analyze
Keyword Research and Analysis uses existing keywords to research and determine the optimal keyword phrases for each page. We look for phrases with high requests by searchers and less competition.
Step 2… Optimize
Page Optimization analysis helps determine how your web pages currently utilize the targeted keywords and how to improve these pages.
Step 3… Promote and Monitor
After the pages are optimized, we Promote and Monitor your pages over a six-month period.
Step 4… Maintain
A periodic Quality Audit ensures optimal site performance
As with our website designs, communication is important in a successful outcome. You know your business. You know your target audience. We take the time to learn about your needs and determine the focus of each web page.
Important Factors for Good Web Sites
- Know the objective
- Know the target audience
- Provide a consistent, theme-oriented design and structure
- Provide a site that is accurate, accessible, appropriate and appealing
Important Factors for Good Page Rank
Search Engines rank pages so users get the best results. Each page should be designed and written for the optimal results for the user. Visitors want to be able to find what they want when they want it. The key is to make all your visitors have a good experience - both your your target audience human visitors and your search engine visitors.
- Unique, quality content (On-Page Factors)
- High quality inbound links (Off-Page Factors)